Principles of marketing

Principles of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business

Rijksuniversiteit Groningen / International Business / International Marketing

Principles of Marketing door Kotler & Armstrong

Samenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van het boek Principles of Marketing geschreven door Kotler and Armstrong. Ik heb de samenvatting gemaakt en gebruikt voor het vak Marketing aan de RUG van de studie E&BE.

Rijksuniversiteit Groningen / Economie en Bedrijfseconomie /

Principles of Marketing door Kotler and Armstrong

Exam grade: 9.7

Rijksuniversiteit Groningen / International Business / International Marketing

Principles of Marketing

Complete summary of the marketing course (written in study year 2017-2018)

Universiteit Utrecht / Economie en Bedrijfseconomie / Marketing

Principles of Marketing door Dr. Philip T. Kotler Gary Armstrong

Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing door P. Kotler, G. Armstrong

Samenvatting/colleges principles of marketing sixteenth edition ; philip kotler en gary armstrong.

Zuyd Hogeschool / Hoger Hotelonderwijs / marketing

principles of marketing door philip kotleer en gary armstrong

In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer value–driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guid...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value– driven marketing ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This chapter looks further into key customer value–driven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.

Universiteit van Amsterdam / Media en Cultuur / marketingmanagement

Principles Of Marketing door P. Kotler, G. Armstrong

Uitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.

Rijksuniversiteit Groningen / Bedrijfskunde / Marketing

Principles of Marketing

This document is a summary written on the 2nd chapter of: Principles of Marketing. The document is fully written in word, with visual examples of matrixes and grids that you need to know. It's summarized in a way which is clear and easy to read.

De Haagse Hogeschool / International Business and Management Studies / Marketing Fundamentals

Principles of Marketing

A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Principles of Marketing, Chapter 16: Personal selling and the sales promotion

Principles of Marketing

Principles of Marketing, Chapter 15: Advertising and Public Relations IBS1

Principles of Marketing

Principles of Marketing, Chapter 10 Pricing Strategies: capturing and understanding customer value

Principles of Marketing

Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing door P. Kotler, G. Armstrong