Principles of marketing

Samenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van het boek Principles of Marketing geschreven door Kotler and Armstrong. Ik heb de samenvatting gemaakt en gebruikt voor het vak Marketing aan de RUG van de studie E&BE.

Rijksuniversiteit Groningen / Economie en Bedrijfseconomie /

Principles of Marketing door Kotler and Armstrong

In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer valuedriven marketing strategies and constructing marketing programs. First, we look at the organizations overall strategic planning, which guid...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Principles of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business

Rijksuniversiteit Groningen / International Business / International Marketing

Principles of Marketing door Kotler & Armstrong

Summary Marketing, Principles of Marketing, all information for Marketing 1 Midterm, everything you need to know about marketing for the midterm is in here, all information from the book, slides and lecture is in here

Vrije Universiteit Amsterdam / Economie en Bedrijfseconomie / Marketing

Principles Of Marketing door P. Kotler, G. Armstrong

This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Summary Principles of Marketing, all information needed for the final test is here, everything from the slides, lectures and the book that you need to know. This document is all you need to get a good grade from Marketing 1.

Vrije Universiteit Amsterdam / Economie en Bedrijfseconomie / Marketing 1

Principles Of Marketing

Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Uitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.

Rijksuniversiteit Groningen / Bedrijfskunde / Marketing

Principles of Marketing

In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing door P. Kotler, G. Armstrong

Complete summary of the marketing course (written in study year 2017-2018)

Universiteit Utrecht / Economie en Bedrijfseconomie / Marketing

Principles of Marketing door Dr. Philip T. Kotler Gary Armstrong

Samenvatting/colleges principles of marketing sixteenth edition ; philip kotler en gary armstrong.

Zuyd Hogeschool / Hoger Hotelonderwijs / marketing

principles of marketing door philip kotleer en gary armstrong

Exam grade: 9.7

Rijksuniversiteit Groningen / International Business / International Marketing

Principles of Marketing

This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, well begin digging deeper into the first step of the marketing processunderstanding the marketplace and customer needs and wants. In this chapter, youll see that marketing operates in a complex and changing environment. Other acto...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This document is a summary written on the 2nd chapter of: Principles of Marketing. The document is fully written in word, with visual examples of matrixes and grids that you need to know. It's summarized in a way which is clear and easy to read.

De Haagse Hogeschool / International Business and Management Studies / Marketing Fundamentals

Principles of Marketing

All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.

Universiteit van Amsterdam / Media en Cultuur / marketingmanagement

Principles Of Marketing door P. Kotler, G. Armstrong

Principles of Marketing, Chapter 16: Personal selling and the sales promotion

Principles of Marketing

Principles of Marketing, Chapter 15: Advertising and Public Relations IBS1

Principles of Marketing

Principles of Marketing, Chapter 10 Pricing Strategies: capturing and understanding customer value

Principles of Marketing