Bekijk de beste samenvattingen en uittreksels van het studieboek principles of marketing - Kotler & Armstrong en download het direct om beter te studeren.
Principles of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business
Samenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van het boek Principles of Marketing geschreven door Kotler and Armstrong. Ik heb de samenvatting gemaakt en gebruikt voor het vak Marketing aan de RUG van de studie E&BE.
Complete summary of the marketing course (written in study year 2017-2018)
Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
Samenvatting/colleges principles of marketing sixteenth edition ; philip kotler en gary armstrong.
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Document uploadenIn this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...
In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer value–driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guid...
Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value– driven marketing ...
In this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll ...
This chapter looks further into key customer value–driven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...
This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Uitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.
This document is a summary written on the 2nd chapter of: Principles of Marketing. The document is fully written in word, with visual examples of matrixes and grids that you need to know. It's summarized in a way which is clear and easy to read.
A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.
Principles of Marketing, Chapter 16: Personal selling and the sales promotion
Principles of MarketingPrinciples of Marketing, Chapter 15: Advertising and Public Relations IBS1
Principles of MarketingPrinciples of Marketing, Chapter 10 Pricing Strategies: capturing and understanding customer value
Principles of MarketingMarketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...
Principles of Marketing van Philip Kotler is het meest gebruikte boek over marketing. Het boek legt
uit hoe je de waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden. Om
marketing tot leven te brengen, staat dit boek vol met interessante voorbeelden, verhalen en
marketingmethoden over echte bedrijven, zoals Amazon. Daarnaast is online marketing volledig
geïntegreerd. Dit heeft een meerwaarde om je op een innovatieve, maar ook praktische. plezierige
en actieve manier kennis te laten maken met moderne marketing.
Deze internationale, Engelstalige editie wordt in Nederland op veel HBO opleidingen gebruikt. Op Knoowy zijn ook samenvattingen te vinden van het Nederlandstalige boek Principes van Marketing.