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Principles of Marketing Chap 19

In this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll focus on special considerations that companies face when they market brands globally. Advances in communication, transportation, and digital technologies have made the world a much smaller place. Today, almost every firm, large or small, faces international marketing issues.

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Specificaties

Niveau: Universiteit
School: Rijksuniversiteit Groningen
Opleiding: International Business and Management
Vaknaam: International Marketing for IB
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Vakcode: EBP661C05
Studiejaar: 2021-2022
Boek
Naam boek: Principles Of Marketing
ISBN: 978-1-292-34113-2
Druk: 18 edition
Document
Rubriek: Samenvattingen
Bijgewerkt op: 13-03-2022
Gemaakt op: 13-03-2022
Type: .pdf
Pagina's: 7
Taal: English
Tags
marketing chap19 Principles of marketing summary book

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MorganH

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Bachelor' student at Rug, University of Groningen in International business and management (Second Year)

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