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How do you make it work? The key question, is what is innovation success? What is failure? How are they related ...? - role of creativity - innovation success factors - importance of failure - innovation portfolio - successful serial innovators
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - lecture notesSummary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and digital...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Digital Environment in Global Markets: Cross Cultural Implications for Evolving Customer JourneysA summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we extend these fundamentals to global marketing. Although we’ve discussed global topics in each previous chapter—it’s difficult to find an area of marketing that doesn’t contain at least some international elements—here we’ll focu...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingSummary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value– driven marketing stra...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingThis chapter looks further into key customer value–driven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targeted cu...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingThis first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for custom...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we dig deeper into steps two and three of that the marketing process: designing customer value–driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides m...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we’ll begin digging deeper into the first step of the marketing process—understanding the marketplace and customer needs and wants. In this chapter, you’ll see that marketing operates in a complex and changing environment. Other actors i...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first und...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingMain element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingSUMMARY OF THE ARTICLE : “Cracking Frontier Markets” Christensen, C.M., E. Ojomo & K. Dillon (2019) Innovations from underdeveloped economies are launching brandnew industries. Investing in them is the key to creating wealth and fostering inclusive,...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Cracking Frontier MarketsSummary article IMM - relevant main point to know “Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation” Ireland, R.D. & J.W. Webb (2007) In today’s fast-paced competitive environment, firms face the need to be ...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Strategic Entrepreneurship Creating Competitive Advantage Through Streams of InnovationWeek 1 - IMM : Summary Article “Towards a Multidisciplinary Definition of Innovation” Baregheh, A., J. Rowley & S. Sambrook (2009) Purpose: This paper aims to undertake a content analysis of extant definitions of “innovation” as a basis for propo...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Towards a Multidisciplinary Definition of Innovationsummary of The Discipline of Business Experimentation (Thomke & Manzi, 2014) referencing of the course week 7 of innovation based on Knowledge management & the dark side of innovation - To discover if a truly novel concept will succeed, you must sub...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles The Discipline of Business ExperimentationInnovation Leadership: Best-Practice Recommendations for Promoting Employee Creativity, Voice, and Knowledge Sharing (Kremer, Villamor, Aguinis, 2019) summary based on week 7 of IMM focusing on Knowledge management& the dark side of innovation Critical...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Innovation Leadership Best Practice Recommendations for Promoting Employee Creativity Voice and Knowledge SharingSummary of Editorial: The Dark Side of Innovation Coad, A., P. Nightingale, J. Stilgoe and A. Vezzani (2021) based on week 7 of IMM focusing on Knowledge management & the dark side of innovation We provide a broad discussion of the dark side of innovati...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Editorial The Dark Side of InnovationMarketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 479 bo...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingFirst class of ethics and international business - refers to chapter 1 and 5 Chapter 1: Nature of morality & Moral reasoning In the world they are millions and millions of organizations and there are all working on developing new products, services in orde...
Rijksuniversiteit Groningen / Ethics and International Business / Ethics and International BusinessSummary of the 21 articles for the course Innovation management in multinational. Complete work that will help you understand the main idea and prepare you for the exam! Week 1: Innovation Baregheh, A., J. Rowley andS. Sambrook (2009).Towards a Multidiscipl...
Rijksuniversiteit Groningen / Innovation Management in Multinationals / Innovation management in multinationals - summary articlesInnovation process : • Stages of the innovation process • Sources of ideas for innovations • From idea to concept to prototype From prototype to product • Launching innovations in the market
Summary of the book, powerpoints and lectures of international marketing ans sales from international business avans Breda year 1 quarter 1. Chapter 1, 20 (p.611, 612), 8, 7 (199,200), 14, 10, 12, 3, swot theory
Avans Hogeschool / International Business and Management / Marketing and sales Principles Of MarketingA summary of the book + summary of the lectures and powerpoints. Chapter 4, 6, 11, 12 Avans hogeschool Breda International Business year 1 quarter 1. WIth this summary I scored a 8 on the test.
Avans Hogeschool / International Business and Management / Organisation and people Essentials of Organizational Behavior Global EditionThis summary contains the following: 1. International business: A summary of the book + power points + lectures. Chapter 4, 6, 11 and 12. 2. Law: A summary of power points/ lectures + additional information from book. 3. Economics: Summary of economics power p...
Avans Hogeschool / International Business and Management / International Business AwarenessA summary of the luctures and powerpoints of Culture and Ethicsin Asian Business Relations for international business at avans Breda year 1 quarter 1. With this summary I received an 9 as grade.
Avans Hogeschool / International Business and Management / Culture and Ethics in Asian Business Relations summary