Studiedocumenten voor Rijksuniversiteit Groningen

A summary for the course International Marketing for first years of the studies International Business of the Rijksuniversiteit Groningen. It covers all chapters relevant for the final exam, of the latest edition of the Principles of Marketing book (eight...

Rijksuniversiteit Groningen / International Business / International Marketing for IB

Principles Of Marketing 18th edition door Philip Kotler and Gary Armstrong

Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing door P. Kotler, G. Armstrong

Summary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and dig...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Digital Environment in Global Markets: Cross Cultural Implications for Evolving Customer Journeys door Hyoryung Nam and P.K. Kannan

Summary of all the obligatory articles for IBSCM (International Business Supply Chain & Marketing) These articles are for the academic year 2021-2022. All 9 articles are included. Therefore, this summary is great for learning the articles.

Rijksuniversiteit Groningen / International Business / International Business & Supply Chain Marketing

Mandatory articles used for ERP. This document includes the literature from week 36-39. Which will be 4 articles, each including four different segments to make them very clear.

Rijksuniversiteit Groningen / International Business / Empirical Research Project for IB

Summary of the article: Fainshmidt, S., Judge, W. Q., Aguilera, R. V., & Smith, A. (2018). Varieties of institutional systems: A contextual taxonomy of understudied countries. Journal of World Business, 53(3), 307-322.

Rijksuniversiteit Groningen / International Business / Comparative Country Studies

A contextual taxonomy of understudied countries. Journal of World Business door ​​Fainshmidt, S., Judge, W. Q., Aguilera, R. V., & Smith, A

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...

Rijksuniversiteit Groningen / Marketing / Digital Marketing Intelligence

Summary of all the mandatory articles, with important figures, lecture slides, and the guest lectuer covered. The summary is devided per week with insights from the lectures.

Rijksuniversiteit Groningen / Strategic Innovation Management / Capturing Value from Innovation

A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Main element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing door P. Kotler, G. Armstrong

In this chapter, we take a closer look at the most important element of the marketplacecustomers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer valuedriven marketing strategies and constructing marketing programs. First, we look at the organizations overall strategic planning, which guid...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

In this chapter, well begin digging deeper into the first step of the marketing processunderstanding the marketplace and customer needs and wants. In this chapter, youll see that marketing operates in a complex and changing environment. Other acto...

Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

Principles Of Marketing

samenvatting van het onderdeel health and well-being voor de selectietoets van psychologie aan de rijksuniversiteit Groningen. De stof was in het Engels maar heb deze samenvatting in het Nederlands aangezien de toets dat ook is.

Rijksuniversiteit Groningen / Psychologie / health and well-being

hier is een samenvatting van de stof voor het onderdeel 'research methodology' voor de selectietoets van psychologie aan de rijksuniversiteit Groningen. Alle begrippen zijn dikgedrukt en soms zijn de Engelse begrippen naar het Nederlands vertaalt, dan staa...

Rijksuniversiteit Groningen / Psychologie /

Extensive Econ notes including lectures for the whole course of Economics for IB and several side notes from exercises which prepare you for the final exam. Lead to an 8.4 as a final Economics grade.

Rijksuniversiteit Groningen / International Business / Economics for IB