Marketing - International Business and Management Studies

This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following...

Hogeschool van Amsterdam / International Business and Management Studies / Marketing

Principles of Marketing, 7th Edition door Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy