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Summary - All articles - Developing for Markets

Summary - All articles - Developing for Markets

This summary includes all mandatory articles for the course Developing for Markets. The following articles are included:

1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature
Crossan & Apaydin
2010

1.2. The elements of value: measuring – and delivering – what consumers really want
Almquist, Senior & Bloch
2016

2.1. Self-reflection and articulated consumer preferences
Hauser, Dong & Ding
2013

2.2. The value of crowdsourcing: can users really compete with professionals in generating new product ideas?
Poetz & Schreier
2012

2.3. An anthropologist walks into a bar…
Madsbjerg & Rasmussen
2014

3.1. The value of customer cocreated knowledge during the innovation process
Mahr, Lievens & Blazevic
2013

3.2. The impact of customer involvement on new product development: contingent and substitutive effects
Cui & Wu
2016

3.3. The effectiveness of customer participation in new product development: a meta-analysis
Chang & Taylor
2016

4.1. New product creativity antecedents and consequences: evidence from South Korea, Japan, and China
Nakata, Rubera, Im, Pae, Lee, Onzo & Park
2017

4.2. Ambidextrous idea generation – antecedents and outcomes
Gurtner & Reinhardt
2016

4.3. How ideation portfolio management influences front-end success
Kock, Heising & Gemünden
2014

5.1. Responsive and proactive market orientation and new-product success
Narver, Slater & MacLachlan
2004

5.2. Improving marketing’s contribution to new product development
Drechsler, Natter & Leeflang
2012

5.3. When and with whom to cooperate? Investigating effects of cooperation stage and type on innovation capabilities and success
Weber & Heidenreich
2017

6.1. Eager sellers and stony buyers: understanding the psychology of new-product adoption
Gourville
2006

6.2. Networks for the commercialization of innovations: a review of how divergent network actors contribute
Aarikka-Stenroos, Sandberg & Lehtimäki
2014

6.3. Innovations – doomed to fail? Investigating strategies to overcome passive innovation resistance
Heidenreich & Kraemer
2015

7.1. Customer-oriented organizations: a framework for innovation
Mukerjee
2013

7.2. Toward further understanding the market-sensing capability – value creation relationship
Bharadway & Dong
2014

7.3. Organizing for marketing excellence
Moorman & Day
2016

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AnneRUG

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Graduated the Bsc International Business in Groningen with an average of 8.2.

Currently following the Msc Strategic Innovation Management.

I sell separate summaries, but also bundles with a discount for the entire block or entire year.

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