- Je bekeek:Summary of ''Foundations of Marketing by John Fahy, 6th edition
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- Studie: Universiteit Twente / International Business Administration / Marketing
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This summary is about 'Strategic Management of Technological Innovation' by Schilling, M. (2019), 6th ed. This summary also contains the lecture notes taken during the lecture, and scientific papers that we needed to read during tutorials (which were also exam...
Universiteit Twente / International Business Administration / Innovation Strategic Management of Technological InnovationThis is a summary of Entrepreneurship in Theory and Practice: Paradoxes in Play by Nielsen et al. (2017) for the course Entrepreneurship that is given during Module 6 'Innovation and Entrepreneurship' during the second year of IBA. It contains the lecture n...
Universiteit Twente / International Business Administration / Entrepreneurship Entrepreneurship in Theory and Practice: Paradoxes in PlaySummary of the book 'Information Systems Today; Managing in the Digital World' by Joseph Valacich & Christoph Schneider, used in the course Information Systems at International Business Administration (year 2018-2019) Includes chapters 1, 2, 4, 5, 6, 7 and 10...
Universiteit Twente / International Business Administration / Information Systems Information Systems Today Managing the Digital WorldSummary of Tony Honoré, About Law, “An Introduction” for the course Business Law (year 2018-2019). Includes chapters 1 to 11. This book was used in the course of Business Law at University of Twente (year 2018-2019) for the study International Business A...
Universiteit Twente / International Business Administration / Business Law About law an introductionSummary of Siedel, G. & Haapio, H. (2010). Proactive Law for Managers: A Hidden Source of Competitive Advantage This book was used for the course Business Law in the year 2018-2019, at the study International Business Administration (IBA). Includes chapte...
Universiteit Twente / International Business Administration / Business LawSummary for Operations Management --> Nigel Slack, Alistair Brandon-Jones, Robert Johnston: Operations Management, Summary includes: - From the 7th edition the chapters 1 to 4, 7, 8, 10 and 11. - From the 8th edition the chapters 13, 14, 15, 16, 17 and 18.
Universiteit Twente / International Business Administration / Operations Management Operations ManagementChapters 2, 3, 4, 5, 8, 13, 15, 12, 16 and 11. Book: Bernard W. Taylor - Introduction to Management Science, 11th edition.
Universiteit Twente / International Business Administration / Quantative Moddeling introduction to management scienceSummary of the book Strategic Supply Management Principles, Theories and Practices, 2008. Book was used for the course Purschase and Supply Management at University of Twente. Summary is from the year 2018-2019 and includes Chapters 1 to 19 (except chapters 1...
Universiteit Twente / International Business Administration / Purchase and Supply Management Strategic Supply Management Principles Theories and Practices 2008Summary for Organisation Theory --> Stephen P. Robbins and Neil Barnwell: Organisation Theory; Concepts and Cases, 5th edition (2006). Includes chapters 1 to 9 and 13. Lecture notes included. Summary of article 'Hofstede' (1994) also included.
Universiteit Twente / International Business Administration / Organisation Theory Organisation Theory Concepts and CasesSummary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketi...
Universiteit Twente / International Business Administration / Marketing Strategy Marketing Economics Custom made bookSamenvatting van het boek 'Marketing kernstof' van John Smal, Hans Vosmer.
NHL Hogeschool
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Bedrijfseconomie
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Marketing
Marketing Kernstof
Samenvatting van het hele boek.
Stenden Hogeschool / Commerciële Economie / Marketing Het marketingplanEen uitgebreide samenvatting voor hoofdstuk 1 tot en met 5 van Grondslagen van de Marketing
Hogeschool van Amsterdam / Media, Informatie en Communicatie / Marketing Grondslagen van de MarketingUitgebreide samenvatting hoofdstuk 10 reclame. Alles wat je moet weten staat er in vermeldt
Hogeschool van Amsterdam / Bedrijfskunde MER / Marketing Grondslagen van de MarketingHoofdstukken 1 2 6 8 12 13 14
Hogeschool Utrecht / Communicatie / Marketing Grondslagen van de marketingH9. Marketingcommunicatiestrategie
Saxion / Commerciële Economie / Marketing Grondslagen van de marketingDit is een samenvatting van de negende druk van het boek "Marketing: de essentie". Het boek is onderverdeeld in twaalf hoofdstukken en twee bijlagen. In de samenvatting (35 blz.) wordt er geprobeerd om van elke paragraaf de kern weer te geven. Er wordt veel ge...
Hogeschool Rotterdam / Technische Bedrijfskunde / Marketing Marketing De EssentieHoofdstuk 12 prijsbeleid en prijsbepaling
Saxion / Commerciële Economie / Marketing Grondslagen van de marketingHoofdstuk 1: Wat is marketing Hoofdstuk 2: Strategieontwikkeling en marketingplanning Hoofdstuk 3: De marketingomgeving
Saxion / Commerciële Economie / Marketing Grondslagen van de MarketingHoofdstuk 4: Koopgedrag Hoofdstuk 5: Niet aanwezig Hoofdstuk 6: Marktsegmentatie en positionering
Saxion / Commerciële Economie / Marketing Grondslagen van de marketing