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In winkelwagenWhat is the order that was discussed in the literature and lecture?
Management question - Management dilemma - Research question
Management dillemma - Management questions - Research question
Research question - Management question - Management dilemma
Research question - Management dilemma - Management question
Management dillemma - Management questions - Research question
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At what stage would you suggest to include theory?
When defining the management dilemma
When defining the management question
When defining the research question
Including theory is relevant in all stages
When defining the research question
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The manager wants you to create an overview of conversion per age group of last month. He thinks there might be differences between age groups, which is an opportunity for the new marketing strategy. What part of the research process are we talking about?
Management Dilemma
Management Question
Research Question
Subquestion
Which statements about the opportunity tree are correct?
(1)The opportunity tree is helpful in identifying solutions that answer the management question.
(2) The opportunity tree is helpful in prioritizing solutions that answer the management question.
(3) The opportunity tree is helpful in identifying opportunities that help answer the management question.
(4) All statements are correct
Which of the items is most likely formulated in terms of symptoms of the underlying problem?
The management question
The management dilemma
The research question
None of the items above is formulated in terms of the symptoms of the underlying problem
One of the seven elements Wehkamp.nl considers of a Data Strategy is 'Sourcing and Gathering Data'. Arnoud talked about the Data Warehouses (DWH) and Data Lakes (DL). What is the difference between these two approaches?
DL stores only the raw data
DWH is a bottom-up-approach
DL stores cleaned and organized data
DWH stores only the raw data
How did Arnoud de Munnik of Wehkamp.nl describe the field of Data Science during his guest lecture?
As the intersection of: (1) Domain Expertise, (2) Technical Data Engineering and (3) Machine Learning
As the intersection of: (1) Domain Expertise, (2) Hacking Skills (IT) and (3) Math and Statistical Knowledge
As the intersection of: (1) Domain Expertise, (2) Technical Data Engineering and (3) Math and Statistical Knowledge
As the intersection of: (1) Domain Expertise, (2) Hacking Skills (IT) and (3) Machine Learning
As the intersection of: (1) Domain Expertise, (2) Technical Data Engineering and (3) Math and Statistical Knowledge
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What type of analytics did Arnoud de Munnik of Wehkamp.nl distinguish in his guest lecture?
Descriptive, Diagnostic, Predictive and Prescriptive
Correlational, Causal, Predictive and Prescriptive
Descriptive, Causal, Predictive and Prescriptive
Correlational, Diagnostic, Predictive and Prescriptive
Descriptive, Diagnostic, Predictive and Prescriptive
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Oefenvragen makenTest your knowledge on the material from Week 1, 5 and 6! These are the official quizzes of week 1, 5 and 6 for Data Engineering for MADS (EBM213A05). For the best deal purchase the Ultimate Edition of the summary. 100% of profit from the complete summary is donated to local Groningen NGOs, as well as national ones.
30 oefenvragen
English
10-02-2023
Universiteit / Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS
Lecture Summary for Data Engineering for MADS Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters)
My name is George, aka the MADS Madlad. I write premium study materials for the MSc Marketing Analytics and Data Science, that help you get good grades and help people in need. Namely, 100% of the profits made from my summaries are donated to local NGO's in Groningen, as well as national ones in the whole Netherlands. The list includes: - Dutch Cancer Society - Voedselbanken Groningen - AidsFonds - Alzheimer Nederland - LGBT+ Asylum Support - SIAN (Stichting Inclusive Action North, which includes Queer Pride Groningen, Groningen Feminist Network, Black Ladies of Groningen and asterisk).
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