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In winkelwagenThe customer journey: Touchpoints
All the moments in which the customer comes into contact with your brand, directly or indirectly, throughout his or her customer journey.
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Why showrooming?
- Lower online prices
- Poor service
- Convenience (not having to carry home)
- Unavailability of item
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Why webrooming?
- Touch before buying
- Not wanting to pay for shipment
- Not wanting to wait for delivery
- Return to store is available
- Can ask store to match online prices
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Which one is more popular; Showrooming or Webrooming?
How did Walmart have success?
due to short leadtimes (24-48 hours) and X-docking (which leads to lower inventory, which leads to lower costs)
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51 oefenvragen
4x verkocht
Nederlands
01-04-2024
Universiteit / Erasmus Universiteit Rotterdam / Bedrijfskunde / B3EL108 Elective Retail Operations
The customer journey: Touchpoints
All the moments in which the customer comes into contact with your brand, directly or indirectly, throughout his or her customer journey.Showrooming
look in store, buy onlineWebrooming
look online, buy in storeWhy showrooming?
- Lower online pricesWhy webrooming?
- Touch before buyingWhich one is more popular; Showrooming or Webrooming?
Webrooming is more popularHow did Walmart have success?
due to short leadtimes (24-48 hours) and X-docking (which leads to lower inventory, which leads to lower costs)Which 3 Retail Layouts are there?
Racetrack, Free-form and Grid3 Types of distribution channels
Which types of cross-docking are there?
Direct delivery: when, which products?
When to crossdock?
Requirements for success (crossdocking)?
Which distribution channel with Fast moving fresh produce at Albert Heijn?
Which distribution channel with Slow movers at Albert Heijn?
Which distribution channel for Few very perishable products at albert heijn?
How to calculate Breadth?
How to calculate Depth?
Name 3 Disadvantages of larger assortments for customers
In which stage are consumers drawn to the store/website?
In which stage are consumers convinced to buy
What influence does a larger assortment have on customers?
Name 3 reasons to display products in a store
What are facings?
Explain horizontal orientation on a shelf
Explain vertical orientation on a shelf
Explain External categorization
Explain Internal categorization
Which categorization is likely to be more fuzzier (internal vs external)?
Name 3 positive effects which increasing internal categorization has
Explain the Influence mix
Which part of the influence mix is increasing these days?
Explain Personalization
Explain Contextualization
Explain the Triple-A Supply Chain
Name a few considerations for Sustainable sourcing
Name a few considerations for Sustainable packaging
Name a few considerations for Sustainable transport
Name a few considerations for Sustainable returns management
Name a few considerations for Sustainable facility management
Name a few considerations for Sustainable demand management
Name a few considerations for Sustainable employee management
Explain Net positive
Name the Five core principles of net positivity
Name The seven R’s of sustainability
Give 2 Benefits of Buy Online Return In Store (BORIS) for consumers
Give 2 Benefits of Buy Online Return In Store (BORIS) for retailers
explain The HALO effect
name 3 reasons to go DTC (Direct to consumer)
name 3 Motivations to open a pop-up store
Name the 5 Types of analytics and the question with it.
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