Studenten van de opleiding Business Administration verkopen hun samenvattingen voor Universiteit. De studiedocumenten helpen je beter voor te bereiden op de Business Administration tentamens.
(english below) Samenvatting van de hoorcolleges én de voorgeschreven literatuur (boek en artikelen) voor het vak Corporate Strategy (collegejaar 2018-2019). Summary of all lectures and prescribed literature (both book and all articles) for Corporate Strat...
Summary: The Knowledge Creating Company 1991 article by Japanese organizational theorist Ikujiro Nonaka
Chapter 1-4, 6, 8 and 10-12 require for the midterm exam
Summary Disruptive Innovation Marketing 2018/2019 - all articles and notes of the lecture slides - University of Amsterdam MSc BA Marketing
Summary of the Management Research Methods II course with examples! For the premaster Business Administration at the University of Amsterdam. Includes SPSS outputs and examples.
Summary of all 29 articles for the Strategy and Organization course. Premaster Business Administration UvA.
Complete Summary of the Strategy & Organization Lectures and Seminars for the premaster Business Administration at the University of Amsterdam.
Summary of the custom made book for the Leadership & Management course of the premaster Business Administration at the UvA.
Summary Leadership & Management of the premaster course BA. Combination of the book and the lectures.
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON ...
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes...
Summary Management Research Methods I (MRM 1). Inclusive Examples. Pre-master Business Administration (BA) University of Amsterdam (UvA).
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Were...
Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October
Summary of the book Research Methods - The Essential Knowledge Base by W.M. Trochim, J.P. Donnelly & K. Arora. For the pre-master Business Administration (BA) at the University of Amsterdam (UvA). Lecture notes are included and the summary is provided with fig...
Summary of the book 'Research Methods - The essential knowledge base' by William M. Trochim. Also includes lecture and seminar notes. Grade I received for the exam by studying the summary: 8.9 This book is used in the Pre-Master of Business Admini...
Samenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides
Marketing Strategy samenvatting en lecture slides van 2017 - 2018
Samenvatting van Theories of International Management artikelen en slides, semester 2017-2018