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International Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
Summary of Innovation and Entrepreneurship by John Bessant and Joe Tidd, chapters 1-7.
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.
Summary of the International & Comparative employment relations book by Bamber et al. Covers chapters 1, 2, 3, 8, 12 and 13. For the course 'International Labour Relations' at Wittenborg University of Applied Sciences.
Samenvatting boek 'Internationale economie in het nieuws' van Paul van der Cingel. ISBN: 9789059317086. Samenvatting omvat hoofdstukken 1 t/m 6.
Een samenvatting van alle hoofdstukken van het boek Beleid in Beweging van Victor Bekkers. Het betreft de 2e druk uit 2012. Voorgeschreven literatuur van het vak Politiek & Beleid, Politicologie (IBO) Jaar 2, Universiteit Leiden. De eerste 9 van de 11 hoof...
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Document uploadenEngelstalige begrippenlijst en samenvatting van Digital marketing - Chaffey, hoofdstuk 1, 2, 4, 5, 6, 10, 11 en 12 Alle belangrijke tabellen en figuren staan in de samenvatting! Boek is overbodig om tentamen te halen!
Summary for the courses Ethics for International Business and Global Political Economy. Included in this summary: - Business Ethics Chapter 1-9 - Global Political Economy Chapter 1-9, 11
This document contains summaries of all the articles for the courses International Strategic Management (ISM) and Empirical Research Project (ERP), for the study International Business. The following summaries are included: ISM: 1. International strategy...
Summary of MIBO Article 1.8 - Towards more realistic conceptualisations of foreign operation modes by Benito, Petersen & Welch (2009) Course: Managing International Business Organizations Game (MIBO) Study: International Business
Summary of MIBO Article 1.5 - Language competencies, policies and practices in multinational corporations: a comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs by Harzing & Pudelko (2012) Course: Managing Intern...
Summary of MIBO Article 1.4 - Bad management theories are destroying good management practices by Ghoshal (2005) Course: Managing International Business Organizations Game (MIBO) Study: International Business
Summary of MIBO Article 1.1 - Regional integration and the international strategies of large European firms by Oh & Rugman (2012) Course: Managing International Business Organizations Game (MIBO) Study: International Business
This summary contains all twelve articles for the course International Strategic Management, for the study International Business. The following articles are included: 1. International strategy: From local to global and beyond Hitt, M.A., Li, D. and Xu, K...
Summary of the article 'The Internationalization Process of the Firm A Model of Knowledge Development and Increasing Foreign Market Commitments' by Johanson, J. and Vahlne, J. (1977) Course: International Strategic Management (ISM) Study: Internationa...
Summary for the course Ethics and International Business, for the study International Business. The summary covers all the material for the course: chapters 1-9.
Summary of the book 'Qualitative Research Methods' by Maruster & Gijsenberg. Course: qualitative research methods Study: international business
Summary of all articles for the course Innovation Management in Multinationals. The following articles are included: 1. Towards a multidisciplinary definition of innovation by Baregheh, Rowley & Sambrook 2. Strategic entrepreneurship: creating competitive...
Summary of the article 'Communication in virtual teams: a conceptual framework and research agenda' by Marlow, Lacerenza & Salas Course: innovation management in multinationals
Summary of the article 'Towards a multidisciplinary definition of innovation' by Baregheh, Rowley & Sambrook Course: innovation management in multinationals