Bekijk documenten met de tag: markets. Door samenvattingen, uittreksels, aantekeningen en oefententamens op Knoowy te downloaden bespaar je tijd en kun je betere studieresultaten halen.
This document contains all the articles discussed in the course 'Emerging Markets'. This document is useful for the exam or to scan through before the lectures.
Rijksuniversiteit Groningen / International Business / Emerging MarketsSUMMARY OF THE ARTICLE : Cracking Frontier Markets Christensen, C.M., E. Ojomo & K. Dillon (2019) Innovations from underdeveloped economies are launching brandnew industries. Investing in them is the key to creating wealth and fostering inclusive,...
Rijksuniversiteit Groningen / International Business and Management / Innovation management in multinationals - summary articles Cracking Frontier MarketsSummary for the course Market Models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al.: Chapter 1 until 6.3. I...
Rijksuniversiteit Groningen / Marketing / Market Models Modeling Markets door LeeflangThis summary includes all mandatory articles for the course Developing for Markets. The following articles are included: 1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature Crossan & Apaydin 2010 1.2. Th...
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Organizing for marketing excellence' by Moorman & Day (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Customer-oriented organizations: a framework for innovation' by Mukerjee (2013) Course: Developing for Markets
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Document uploadenSummary of the article 'Networks for the commercialization of innovations: a review of how divergent network actors contribute' by Aarikka-Stenroos, Sandberg & Lehtimäki (2014) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article - 'Improving marketings contribution to new product development' by Drechsler, Natter & Leeflang (2012) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'How ideation portfolio management influences front-end success' by Kock, Heising & Gemünden (2014) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Ambidextrous idea generation antecedents and outcomes' by Gurtner & Reinhardt (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'New product creativity antecedents and consequences: evidence from South Korea, Japan, and China' by Nakata, Rubera, Im, Pae, Lee, Onzo & Park (2017) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'The impact of customer involvement on new product development: contingent and substitutive effects' by Cui & Wu (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary - Article - Strategies for two-sided markets by Eisenmann, Parker & Van Alstyne (2006) Course: Capturing Value from Innovation Study: Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Capturing Value from Innovation Strategies for two sided markets door Eisenmann, Parker & Van AlstyneSummary - Article - Platform competition: strategic trade-offs in platform markets by Cennamo & Santalo (2013) Course: Capturing Value from Innovation Study: Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Capturing Value from InnovationSummary - Article - The effect of superstar software on hardware sales in system markets by Binken & Stremersch (2008) Course: Capturing Value from Innovation Study: Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Capturing Value from Innovation The effect of superstar software on hardware sales in system markets door Binken & StremerschSummary of the article 'Toward further understanding the market-sensing capability value creation relationship' by Bharadway & Dong (2014) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Innovations doomed to fail? Investigating strategies to overcome passive innovation resistance' by Heidenreich & Kraemer (2015) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Eager sellers and stony buyers: understanding the psychology of new-product adoption' by Gourville (2006) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'The effectiveness of customer participation in new product development: a meta-analysis' by Chang & Taylor (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'The value of customer cocreated knowledge during the innovation process' by Mahr, Lievens & Blazevic (2013) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for Markets