Summary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'From the editors: for the lack of a boilerplate: tips of writing up (and reviewing) qualitative research' by Pratt (2009) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenSummary of the article 'Using grounded theory as a method for rigorously reviewing literature' by Wolfswinkel, Furtmueller & Wilder (2013) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'Success factors in new ventures: a meta-analysis' by Song, Podoynitsyna, van der Bij & Halman (2008) Course: Research & Skills
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'Does strategic planning enhance or impede innovation and firm performance?' by Song, Im, van der Bij & Song (2011) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'From the editors: qualitative research and the Academy of Management Journal' by Rynes & Gephart Jr. (2004) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'What theory is not' by Sutton & Staw (1995) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsTest questions regarding the required reading material for the Technology and Business Model innovation course (YSS-32306) at the Wageningen University.
Wageningen University / Management, Economics and Consumer Studies / Technology and Business Model InnovationThis document contains the lecture notes including all the information out of the powerpoint presentations. This was used at the course Technology and Business Model Innovation. It contains notes of the required reading material for the course.
Wageningen University / Management, Economics and Consumer Studies / Technology and business model innovationSummary of the article - 'Alliance concentration in multinational companies: examining alliance portfolios, firm structure, and firm performance' by Bos, Faems & Noseleit (2017) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article - 'Innovative organizations: structure, learning and adaptation' by Lam (2010) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article - 'Knowledge, strategy, and the theory of the firm' by Liebeskind (1996) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article 'Technological capability, strategic flexibility, and product innovation' by Zhou & Wu (2010) Course: Organizing for Innovation
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for InnovationSummary of the article 'Organizing for inbound open innovation: how external consultants and a dedicated R&D unit influence product innovation performance' by Bianchi, Croce, DellEra, Di Benedetto & Frattini (2016) Course: Organizing for Innovation
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for InnovationSummary of the article - 'Managing potential and realized absorptive capacity: how do organizational antecedents matter?' by Jansen, van den Bosch & Volberda (2005) Course: Organizing for Innovation
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for InnovationSummary of the article - 'Resource allocation strategy for innovation portfolio management' by Klingebiel & Rammer (2014) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation Management