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This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the m...
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven Univ...
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...
TU Eindhoven / Innovation Management / Entrepreneurial marketing Crossing the Chasm door MooreVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenSummary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eind...
TU Eindhoven / Innovation Management / Entrepreneurial marketing