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Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,
Wittenborg University of Applied Sciences / Economics and Management / Strategic MarketingInternational Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
Wittenborg University of Applied Sciences / Economics and Management / International Marketing for SMEsSummary of Innovation and Entrepreneurship by John Bessant and Joe Tidd, chapters 1-7.
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