Summary - All Articles - Strategic Decision-Making in Marketing

Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included:

1.1. Market orientation, customer value, and superior performance
Slater & Narver
1994

1.2. Closing the marketing capabilities gap
Day
2011

1.3. Marketing department power and firm performance
Feng, Morgan & Rego
2015

2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?
Banker, Mashruwala & Tripathy
2014

2.2. Reference theory: strategic groups and competitive benchmarking
Panagiotou
2007

3.1. Emerging segmentation practices in the age of the social customer
Canhoto, Clark & Fennemore
2013

3.2. Reasoning about competitive reactions: evidence from executives
Montgomery, Chapman Moore & Urbany
2005

3.3. SWOT analysis: it’s time for a product recall
Hill & Westbrook
1997

4.1. Automatic effects of brand exposure on motivated behavior: how Apple makes you ‘think different’
Fitzsimons, Chartrand & Fitzsimons
2008

4.2. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect
Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes
2013

5.1. Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy
Dohle & Siegrist
2014

5.2. The impact of incomplete typeface logos on perceptions of the firm
Hagtvedt
2011

6.1. Customer intimacy and other value disciplines
Treacy & Wiersema
1993

6.2. Customer centricity: the construct and the operational antecedents
Lamberti
2013

6.3. Unlock the mysteries of your customer relationships
Avery, Fournier & Wittenbraker
2014

7.1. Successful customer value management: Key lessons and emerging trends
Verhoef & Lemon
2013

7.2. Undervalued or overvalued customers: capturing total customer engagement value
Kumar et al.
2010

7.3. Linking brand equity to customer equity
Leone, Rao, Keller, Luo, McAlister & Srivastava
2006