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Marketing Models: Multivariate Statistics and Marketing Analytics

This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the sub sections and some important figures. This book is one of the two books needed for the Advanced Management and Marketing course at Wageningen University, regarding to the marketing part of this course.

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Specificaties

Niveau: Universiteit
School: Wageningen University
Opleiding: Management, Economics and Consumer Studies
Vaknaam: Advanced Management and Marketing
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Vakcode: MST-21306
Studiejaar: 2018/2019
Boek
Naam boek: marketing models multivariate statistics and marketing analytics
ISBN: 9781539926108
Hoofdstukken: 1,2,3,4,6,7,8,9
Druk: 4th edition
Auteur: Dr. Dawn Iacobucci
Document
Rubriek: Samenvattingen
Gemaakt op: 23-01-2019
Type: .pdf
Pagina's: 21
Taal: English
Tags
marketing models marketing models multivariate statistics and marketing analytics Iacobucci advanced management and marketing

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