Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77-95. Griskevicius, V., Tybur, J., & Van den Berg, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392-404 Cialdini, R. & Goldstein, N. (2004). Social Influence: Compliance and Conformity. Annual Review of Psychology, 55, 591-621. Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels, Journal of Consumer Research, 35(3), 472-482. Simons, D. J., & Chabris, C. F. (1999). Gorillas in our midst: Sustained inattentional blindness for dynamic events. Perception, 28(9), 1059-1074. Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135-146. Samson, A., & Voyer, B. (2012). Two minds, three ways: Dual system and process models in consumer psychology. Academy of Marketing Science Review, 2, 48–71. Vohs, K. D., & Faber, R. J. (2007). “Spent resources: Self-regulatory resource availability affects impulse buying,” Journal of Consumer Research, 33(4), 537-547. Shiv, B. & Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making Journal of Consumer Research, 26(3), 278–292. Ehrich, K. & Irwin, J. (2005). Willful Ignorance in the Request for Product Attribute Information. Journal of Marketing Research, 42(3), 266-277. Zane, D., Irwin, J., & Reczek, R. (2016). Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others. Journal of Consumer Psychology, 26(3), 337-349. Mazar, N. & Zhong, C. (2010). Do green products make us better people? Psychological Science, 21, 494-498. Reber, R., Winkielman, P., & Schwarz, N. (1998). Effects of Perceptual Fluency on Affective Judgments. Psychological Science, 9(1), 45-48. Schwarz, N. & Clore, G. (1983). Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. Journal of Personality and Social Psychology, 45(3), 513-523. Labroo, A & Rucker, D. (2010). The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation. Journal of Marketing Research, 47(5), 955-966. Lyubomirsky, S., Sheldon, K. M., & Schkade, D. (2005). Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9(2), 111-131. Csikszentmihalyi, M. (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-272. Richins, M. L. (2011). Materialism, transformation expectations, and spending: Implications for credit use. Journal of Public Policy & Marketing, 30(2), 141-156. Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014). The relationship between materialism and personal well-being: A meta-analysis. Journal of Personality and Social Psychology, 107(5), 879-924. Sharma, E., & Alter, A. L. (2012). Financial deprivation prompts consumers to seek scarce goods. Journal of Consumer Research, 39(3), 545-560.
Download alle 32 pagina's voor € 4,99
Document in winkelwagencompanies, brands, and consumers consumer psychology customer management customer models data engineering for mads data science methods for mads digital marketing intelligence international marketing market models marketing communication retail & omnichannel marketing statistical learning in marketing strategic marketing
Knoowy heeft me geholpen om in de kortst mogelijke tijd effectief te leren.
Goede, veilige en mooie website. Erg overzichtelijk veel aanbod en precies wat ik zocht.
Ik zou vaker de samenvattingen van Knoowy bestellen. Ten eerste bespaar je tijd. Ten tweede is leerzaam.
Samenvatting aanschaffen scheelt een hoop typwerk. Na bestelling direct resultaat, komt belofte na. TOP!
Handig, leerzaam, goedkoop, snel, effectief, behulpzaam en zeer goede documenten.
Knoowy zorgt voor overzichtelijke samenvattingen. Voor een kleine prijs krijg je een uitgebreide samenvatting. Ik zeg doen.
Goed, alles was overzichtelijk en eerlijke beoordelingen van andere studenten.
Ik maak vaak aantekeningen tijdens colleges of vind het fijn om samenvattingen te maken van boeken. Aangezien ik deze toch al maak kan ik ze net zo goed verkopen via Knoowy om het zo voor andere studenten makkelijker te maken en er wat geld aan te verdienen.