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Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.
Rijksuniversiteit Groningen / Bedrijfskunde / Entrepreneurial MarketingSummary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to be....
TU Eindhoven / Innovation Management / Entrepreneurial marketing Crossing the ChasmThis assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summar...
TU Eindhoven / Innovation Management / New Product MarketingThis assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the marke...
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of all interesting or important parts about the 6 lectures and 2 guest lecture of the course Data Analytics for Business Intelligence (1BM110). The lectures are based on the book: Fundamentals of Business Intelligence.
TU Eindhoven / Innovation Management / Data Analytics for Business Intelligence Lecture slidesSamenvatting van alle verplichte artikelen van het vak 1JM06 Human Aspects of Innovation aan de TU/e: Cijfer voor het vak: 8 Artikelen: Amabile (1998): How to kill creativity De Drue, Nijstad and Baas (2010): Creativity in Individuals and Groups: Basic Princ...
TU Eindhoven / Innovation Management / Human Aspects of InnovationThis document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingThis document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.
TU Eindhoven / Innovation Management / Entrepreneurial marketingSamenvatting van de lectures Human Aspects of Innovation.
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Human Aspects of Innovation
Samenvatting van alle verplichte artikelen voor het van 1ZM11 Marketing and Innovation aan de TU Eindhoven. Gegeven door prof. Nijssen en dr. Joosten in 2017. Cijfer voor het vak: 8 Artikelen: 2. Woodruff (1997). Customer value: the next source for competitiv...
TU Eindhoven / Innovation Management / Marketing and InnovationSamenvatting van de colleges van het vak 1ZM70 Entrepreneurial Finance gegeven door dr. Dolmans aan de TU/e in 2016-2017. Uitgebreide samenvatting van het boek Venture Capital and the Finance of Innovation (2e editie). Lijst met definities Lijst met formules ...
TU Eindhoven / Innovation Management / Entrepreneurial Finance Venture Capital and the Finance of InnovationUitgebreide en goede samenvatting van het boek Business Dynamics: Systems Thinking and Modeling for a Complex World van John Sterman. ISBN-13: 978-0072389159. Het boek wordt gebruikt bij het vak System Dynamics aan de TU Eindhoven. Vakcode: 1ZM65.
TU Eindhoven / Innovation Management / System Dynamics Business DynamicsSamenvatting van alle verplichte artikelen van het vak 1ZM16 Management of Product Development aan de TU/e. Gegeven door prof. Langerak en dr. Alblas. Cijfer voor het vak: 8 Artikelen: 2. Woodruff (1997). Customer value: the next source for competitive advant...
TU Eindhoven / Innovation Management / Management of Product DevelopmentComplete 33 page summary of al lectures of Business Intelligence (1BM65) given during Q3 2015-2016 at the Technical University Eindhoven: Includes summary of: - Lecture slides - Notes from lectures - Key practice exercises - 2 appendixes with further explanat...
TU Eindhoven / Innovation Management / Business Intelligence Business Intelligence BasicsSamenvatting van het vak 1ZM90 - Open Innovation gegeven aan de TU Eindhoven tijdens het collegejaar 2017. De samenvatting heeft betrekking op alle collegeslides van dit vak en omvat grotendeels ook het boek "Open Innovation" van Henry Chesbrough.
TU Eindhoven / Innovation Management / Open InnovationA summary of the Key tables and figures required for the exam of Technology Entrepreneurship (1ZM20) at the TU/e
TU Eindhoven / Innovation Management / Technology Entrepreneurship New Venture Creation a framework for entrepreneurial start ups1JM06 – Human Aspects of Innovation Summaries of the articles Including articles: - Thompson; Improving the creativity of organizational workgroups. - Amabile, T.; How to kill creativity: - Gevers and Demerouti; How supervisors reminders relate to subordina...
TU Eindhoven / Innovation Management / Human Aspects of InnovationSamenvatting van alle colleges van het vak 1BM56 Business Intelligence van de TU/e. Cijfer voor het vak: 8
TU Eindhoven / Innovation Management / Business IntelligenceSummary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven Universi...
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 � 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eindhove...
TU Eindhoven / Innovation Management / Entrepreneurial marketingSummary of Bakker & Demerouti's paper "The Job Demands-Resources model: state of the art � Bakker & Demerouti (2006)". Belongs to the course Performance Enhancement at Eindhoven University of Technology.
TU Eindhoven / Innovation Management / Performance enhancementSummary of Paper Pearce: The future of leadership: Combining vertical and shared leadership to transform knowledge work (2004). Eindhoven University of Technology. Innovation management.
TU Eindhoven / Innovation Management / Managing teams and team performanceThis is a summary of Schmidt et al's paper 'New product development decision making effectiveness'. This paper is subject to the course of Managing teams and team performance at Eindhoven University of Technology. Coursecode: 1JM30.
TU Eindhoven / Innovation Management / Managing teams and team performance