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Marketing - Week 6 - Chapter 20
Gebruik de 34 oefenvragen om jezelf voor te bereiden en te testen of je de leerstof kent.
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DownloadWe are overshooting our resources and that is a big problem. What are the consequences?
Omdraaien
- We have used up a third of natures resources.
- Today we need about 1.75 planets to provide the resources for our consumption and absorb our waste.
- Earth overshoot day is every year the day we have used up on year's supply of 'nature'. Every year the day arrives a little earlier.
The planetary boundaries of Rock Störm et al. (2009) show the direction of environmentally sustainable goal development. The wedges represent systems and the current position of those. Which systems are already exceeded?
Omdraaien
- Biodiversity loss
- Climate change
- Human interference with nitrogen cycle
Our economy is driven towards waste. We measure economic prosperity with the GDP (the number of goods we produce in a country. Why is there still a never-ending increase in waste?
Omdraaien
Economies have the goal of constantly increasing the overall production.
What is the Dominant Social Paradigm (DSP) of a society?
Omdraaien
It represents the values, beliefs, institutions and habits that combine to create the lens through which its people vie, interpret and understand the world around them.
What is the current DSP (Dominant Social Paradigm)?
Omdraaien
- A belief in the value of economic growth.
- Faith in technological solutions.
- Trust in the effectiveness of commercial markets and marketing to meet individual consumers above the welfare of other species, future generations and those who live outside the consumer economy.
- Quality of life and well-being are viewed in terms of increasing levels of consumption.
Sustainable development means meeting the needs of the present without compromising the ability of future generations to meet their needs. What are the key principles?
Omdraaien
- Emphasis on needs, particularly of the global poor.
- Equity in distributing costs & benefits of growth.
- Inter-generationally to consider long-term future needs.
- Global environmentalism, to understand the planet as finite and vulnerable life support system.
What are the X and Y axes of the different sustainability approaches?
Omdraaien
X-as= Virtually no increasing environmental concerns to eco-centered environmental concerns.
Y-as= Inequality to equality.
Marketing's role in making products and services more sustainable is in the idea of the circular economy. What is this idea?
Omdraaien
That we design waste out of our system. We are now in a linear economy: we take something from the environment and create something from it and when we are done with it, we waste it. The circular economy wants to change this.
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In winkelwagenVraag:
We are overshooting our resources and that is a big problem. What are the consequences?
Vul het antwoord in:
Controleer antwoordAntwoord:
- We have used up a third of natures resources.
- Today we need about 1.75 planets to provide the resources for our consumption and absorb our waste.
- Earth overshoot day is every year the day we have used up on year's supply of 'nature'. Every year the day arrives a little earlier.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The planetary boundaries of Rock Störm et al. (2009) show the direction of environmentally sustainable goal development. The wedges represent systems and the current position of those. Which systems are already exceeded?
Vul het antwoord in:
Controleer antwoordAntwoord:
- Biodiversity loss
- Climate change
- Human interference with nitrogen cycle
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Our economy is driven towards waste. We measure economic prosperity with the GDP (the number of goods we produce in a country. Why is there still a never-ending increase in waste?
Vul het antwoord in:
Controleer antwoordAntwoord:
Economies have the goal of constantly increasing the overall production.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the Dominant Social Paradigm (DSP) of a society?
Vul het antwoord in:
Controleer antwoordAntwoord:
It represents the values, beliefs, institutions and habits that combine to create the lens through which its people vie, interpret and understand the world around them.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the current DSP (Dominant Social Paradigm)?
Vul het antwoord in:
Controleer antwoordAntwoord:
- A belief in the value of economic growth.
- Faith in technological solutions.
- Trust in the effectiveness of commercial markets and marketing to meet individual consumers above the welfare of other species, future generations and those who live outside the consumer economy.
- Quality of life and well-being are viewed in terms of increasing levels of consumption.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Sustainable development means meeting the needs of the present without compromising the ability of future generations to meet their needs. What are the key principles?
Vul het antwoord in:
Controleer antwoordAntwoord:
- Emphasis on needs, particularly of the global poor.
- Equity in distributing costs & benefits of growth.
- Inter-generationally to consider long-term future needs.
- Global environmentalism, to understand the planet as finite and vulnerable life support system.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What are the X and Y axes of the different sustainability approaches?
Vul het antwoord in:
Controleer antwoordAntwoord:
X-as= Virtually no increasing environmental concerns to eco-centered environmental concerns.
Y-as= Inequality to equality.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Marketing's role in making products and services more sustainable is in the idea of the circular economy. What is this idea?
Vul het antwoord in:
Controleer antwoordAntwoord:
That we design waste out of our system. We are now in a linear economy: we take something from the environment and create something from it and when we are done with it, we waste it. The circular economy wants to change this.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
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Oefenvragen makenInformatie
Marketing - Week 6 - Chapter 20
Lecture 8
Ethics & sustainable marketing
Aantal
34 oefenvragen
Taal
Nederlands
Gemaakt op
06-06-2024
Opleiding
Universiteit / Radboud Universiteit Nijmegen / Business Administration
Bekijk alle 34 oefenvragen
-
We are overshooting our resources and that is a big problem. What are the consequences?
- We have used up a third of natures resources.
- Today we need about 1.75 planets to provide the resources for our consumption and absorb our waste.
- Earth overshoot day is every year the day we have used up on year's supply of 'nature'. Every year the day arrives a little earlier. -
The planetary boundaries of Rock Störm et al. (2009) show the direction of environmentally sustainable goal development. The wedges represent systems and the current position of those. Which systems are already exceeded?
- Biodiversity loss
- Climate change
- Human interference with nitrogen cycle -
Our economy is driven towards waste. We measure economic prosperity with the GDP (the number of goods we produce in a country. Why is there still a never-ending increase in waste?
Economies have the goal of constantly increasing the overall production. -
What is the Dominant Social Paradigm (DSP) of a society?
It represents the values, beliefs, institutions and habits that combine to create the lens through which its people vie, interpret and understand the world around them. -
What is the current DSP (Dominant Social Paradigm)?
- A belief in the value of economic growth.
- Faith in technological solutions.
- Trust in the effectiveness of commercial markets and marketing to meet individual consumers above the welfare of other species, future generations and those who live outside the consumer economy.
- Quality of life and well-being are viewed in terms of increasing levels of consumption. -
Sustainable development means meeting the needs of the present without compromising the ability of future generations to meet their needs. What are the key principles?
- Emphasis on needs, particularly of the global poor.
- Equity in distributing costs & benefits of growth.
- Inter-generationally to consider long-term future needs.
- Global environmentalism, to understand the planet as finite and vulnerable life support system.
-
What are the X and Y axes of the different sustainability approaches?
X-as= Virtually no increasing environmental concerns to eco-centered environmental concerns.
Y-as= Inequality to equality.
-
Marketing's role in making products and services more sustainable is in the idea of the circular economy. What is this idea?
That we design waste out of our system. We are now in a linear economy: we take something from the environment and create something from it and when we are done with it, we waste it. The circular economy wants to change this. -
What are options when consumers want to get rid of a product permanently?
-
Why do we get rid of things?
-
When the end of the life cycle is near. Customers and businesses have to think of a way that customers can get rid of a product in a way that businesses can minimize the product's environmental impact. What are end-of-life considerations businesses can take?
-
Material backflows should be presented going from consumers to manufacturers. Disposal/collection projects (resource recovery) should be implemented. How do these resource loops work and what is the impact?
-
What are circulair strategies ranked from best - circulair economy (R0) to worst - linear economy (R9)?
-
What are things to consider when considering a product from an ecological point of view?
-
What is a product or service system?
-
Products are sold, but services can be the added value. They extend the life of a product through maintenance, upgrading, repair, guarantees and product take-backs. What are examples of product-orientated services?
-
What are use-orientated services?
-
What is product lease?
-
What is product renting / sharing?
-
What are result-orientated services?
-
What is sustainable marketing?
-
What is the impact of marketing?
-
The impact that marketing has on the whole society is?
-
in responsible marketing a very important concept is social responsibility, what is that?
-
What is marketing citizenship?
-
Social responsibility is most often demonstrated through a focus on sustainability. What does this include?
-
A company's marketing should support the best long-run performance of the marketing system. This can be done through?
-
How can products be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit?
-
Green marketing is the specific development, pricing, promotion and distribution of products that do not harm the natural environment. What goals do some marketers believe companies should implement?
-
It is important to make the green marketing claims true and reliable because consumers are cynical due to?
-
What is consumerism and why is it a big aspect in social responsible marketing?
-
What is an ethical issue?
-
What are examples of ethical norms in marketing?
-
What are different factors that influence the ethical decision-making process?
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