Summary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The temporal effects of relative and firm-level absorptive capacity on interorganizational learning' by Schildt, Keil & Maula (2012) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Can a firm find the balance between openness and secrecy? Towards a theory of an optimum level of disclosure' by Contractor (2019) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Unintentional, unavoidable, and beneficial knowledge leakage from the multinational enterprise' by Inkpen, Minbaeva & Tsang (2019) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Family firms and the choice between wholly owned subsidiaries and joint ventures: a transaction costs perspective' by Sestu & Majocchi (2018) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Limits to international entry mode learning in SMEs' by Schwens, Zapkau, Brouthers & Hollender (2018) Course: International Strategic Alliances
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Document uploadenSummary of the article 'Institutional, cultural and transaction cost influences on entry mode choice and performance' by Brouthers (2013) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'How to manage alliances strategically' by Hoang & Rothaermel (2016) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Alliance portfolio internationalization and firm performance' by Lavie & Miller (2008) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesComplete samenvatting van alle lesstof voor het tentamen Neuropsychologie van de pre-master Orthopedagogiek (SPO/ Rijksuniversiteit Groningen). De samenvatting bestaat uit: H1 t/m H5 en H8 van het boek 'Developmental Neuropsychology, A Clinical Aproach', A...
Rijksuniversiteit Groningen / Pedagogische Wetenschappen / Neuropsychologie Developmental Neuropsychology A Clinical Approach door AndersonVolledige samenvatting van het vak Inleiding onderzoek, dat gegeven wordt tijdens de pre-master Orthopedagogiek/ Onderwijskunde van het SPO/ de RUG in Groningen. Het betreft een samenvatting over H1 en H2 van het boek 'Onderzoeksmethoden', H1 t/m H5 (van H...
Rijksuniversiteit Groningen / Pedagogische Wetenschappen / Inleiding OnderzoekLecture notes of Empirical research project, third year international business course at the RUG
Rijksuniversiteit Groningen / International Business / Empirical Research Project for IBSummary of the following articles: Hitt, M.A., Li, D. and Xu, K., 2016. International strategy: From local to global and beyond. Journal of World Business, 51(1), pp.58-73. Petersen, B. and Pedersen, T., 2002. Coping with liability of foreignness: Differen...
Rijksuniversiteit Groningen / International Business / International Strategic ManagementLecture notes of the 7 lectures of Introduction to International Business at the RUG, first year course
Rijksuniversiteit Groningen / International Business / Introduction to International BusinessSummary of Introduction to International Business of a first year IB course at the Rijksuniversiteit Groningen (RUG)
Rijksuniversiteit Groningen / International Business / Introduction to International BusinessAnswers of the socrative quiz of Lecture 3 of Introduction to IB
Rijksuniversiteit Groningen / International Business / Introduction to International Business