Summary of the article 'Successful customer value management: Key lessons and emerging trends' by Verhoef & Lemon (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Unlock the mysteries of your customer relationships' by Avery, Fournier & Wittenbraker (2014) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer centricity: the construct and the operational antecedents' by Lamberti (2013) Course: Strategic Decision-Making in Marketing Note from lecturer: focus on 588-601. Therefore, only these pages are included in this summary.
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
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Document uploadenSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'SWOT analysis: its time for a product recall' by Hill & Westbrook (1997) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Reasoning about competitive reactions: evidence from executives' by Montgomery, Chapman Moore & Urbany (2005) Course: Strategic Decision-Making in Marketing Note from the professor: focus on sections 1, 2, 3 and study 1. Therefore...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingSummary of the article 'Emerging segmentation practices in the age of the social customer' by Canhoto, Clark & Fennemore (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Reference theory: strategic groups and competitive benchmarking' by Panagiotou (2007) Course: Strategic Decision-Making in Marketing Note from the professor: read introduction. Therefore, only the introduction is included in this ...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?' by Banker, Mashruwala & Tripathy (2014) Course: Strategic Decision-Making in Marketing Note from the professor: 'focu...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingSummary of the article 'Marketing department power and firm performance' by Feng, Morgan & Rego (2015) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Closing the marketing capabilities gap' by Day (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Market orientation, customer value, and superior performance' by Slater & Narver (1994) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Real options and strategic investment decisions: can they be of use to scholars?' by Krychowski & Quélin (2010) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary Marketing Management: a strategic decision-making approach Chapter 1,2,3,4,5,6,8,9,10,11,12,13,14,16,17,18,19,20 Mullins Orville C. Walker 9780071326377 8th edition
Maastricht University / International Business / Marketing Marketing Management a strategic decision making approach door Mullins Orville C. WalkerSummary of all the required articles for Behavioural Decision Making(EBB104A05), University of Groningen. The summary contains the following 20 articles: 1) Ariely, D., Gneezy, U., Loewenstein, G., & Mazar, N. (2009). Large stakes and big mistakes. 2) Ran...
Rijksuniversiteit Groningen / Bedrijfskunde / Behavioural Decision MakingSummary of the chapters 1, 4, 6, 7, 8, 10
NHTV Breda / Media en Entertainment Management / Marketing Marketing real people real decisions