Tag: Summary

This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Crossing the Chasm door Moore

Summary of chapter 5, 6 and 7 from Godfrey-Smith's book Theory and reality. An introduction to the philosophy of science. Pages: 75-109. These chapters are subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindh...

TU Eindhoven / Technische Bedrijfskunde / Philosophy of Management Science

Summary of paper: Competence-based management development: rhetoric and reality. Authors: Graeme Currie and Roger Darby. The paper is subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven University of Tec...

TU Eindhoven / Technische Bedrijfskunde / Philosophy of Management Science

Summary of Michael Hammer's paper: What is business process management? The paper is subject-matter of the course Business Process Management. Course code: 1BM05. University: Eindhoven University of Technology. The summary is about all 8 chapters.

TU Eindhoven / Operations Management and Logistics / Business Process Management

Summary of paper of Patrick Nugent's Managing conflict: third party interventions for managers. Pages 139-144. The paper is subject-matter of the course Performance Enhancement. Course code: 1JM11. University: Eindhoven University of Technology. The summa...

TU Eindhoven / Operations Management and Logistics / Performance enhancement

Summary of paper of Gibson's Do you see what we see? The complex effects of perceptual distance between leaders and teams. Pages 62-76. The paper is subject-matter of the course Performance Enhancement. Course code: 1JM11. University: Eindhoven University ...

TU Eindhoven / Operations Management and Logistics / Performance enhancement

Summary of the first chapter of the book of Baggini: The philosopher's toolkit. Basic tools for argument. Pages 1-25. The paper is subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven University of Techno...

TU Eindhoven / Technische Bedrijfskunde / Philosophy of Management Science

Summary of paper Hisrich, Rober D. (1992). The need for marketing in entrepreneurship. The Journal of Business & Industrial Marketing, pages 53 57. The paper is subject-matter of the course Entrepreneurial Marketing. Course code: 1ZM75. University: Eind...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of chapter 16 of paper Power and Interdependence in Organizations. Peterson & Harvey. Leadership and conflict: Using power to manage conflict in groups for better rather than worse (pp. 281-298). The paper is subject-matter of the course Performanc...

TU Eindhoven / Operations Management and Logistics / Performance enhancement

Summary of paper Davenport: Process innovation, Reengineering work through Information Technology. This summary only covers chapter 2. The paper is subject-matter of the course Business Process Management. Course code: 1BM05. University: Eindhoven Universi...

TU Eindhoven / Operations Management and Logistics / Business Process Management