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FULL summary of all the exam material of the course Marketing Metrics, (6314M0343Y). Includes all the notes of the lectures which is the main material for the exam. This is a business elective for those students part of the MSc Business Administration at U...
Universiteit van Amsterdam / Business Administration / Marketing MetricsDit is een samenvatting van het boek Consumentengedrag druk 8. Het is hoofdstuk 2 De marketingcontext. Te gebruiken voor verschillende studies. Ook beschikbaar in voordeelbundel!
NHL Stenden Hogeschool / Communicatie / Consumentengedrag Consumentengedrag door Jeske Nederstigt, Theo PoieszSummary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavio...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer Behavior door Michael G. SolomonNotes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Deci...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer BehaviorFULL summary of all the exam material of the course Digital Marketing & Analytics, (6314M0311Y). Includes all the notes of the compulsory lectures and tutorials (videos). This is a track-specific course for the track digital marketing of the MSc Business A...
Universiteit van Amsterdam / Business Administration / Digital Marketing and AnalyticsThe best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organizatio...
Rijksuniversiteit Groningen / Marketing / Companies, Brands, and ConsumersVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenThe best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization ...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of prof...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as wel...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best complete summary for Data Science Methods for MADS (EBM215A05), it includes: All Lectures and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from th...
Rijksuniversiteit Groningen / Marketing / Data Science Methods for MADSThe best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying....
Rijksuniversiteit Groningen / Marketing / Market Models Modeling MarketsThe best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability...
Rijksuniversiteit Groningen / Marketing / Statistical Learning in MarketingThe best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as...
Rijksuniversiteit Groningen / Marketing / Statistical Learning in MarketingDeze samenvatting bestaat uit de aantekeningen van het vak Deliver Value. Daarnaast zijn er verschillende oefenopgaven, uitwerkingen van de Kennisclips en samenvattingen van marketing and sales boeken aan toegevoegd. In deze samenvatting lees je over: - (S...
Hogeschool Rotterdam / Commerciële Economie / Deliver ValueSummary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017)...
Rijksuniversiteit Groningen / Marketing / Customer ModelsSummary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...
Rijksuniversiteit Groningen / Marketing / Digital Marketing IntelligenceSummary for the course Market Models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al.: Chapter 1 until 6.3. I...
Rijksuniversiteit Groningen / Marketing / Market Models Modeling Markets door Leeflang