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Summary of all the obligatory articles for IBSCM (International Business Supply Chain & Marketing) These articles are for the academic year 2021-2022. All 9 articles are included. Therefore, this summary is great for learning the articles.
Rijksuniversiteit Groningen / International Business / International Business & Supply Chain MarketingThis is intended for the course: International Business and Supply Chain Marketing aka IBSCM at the University of Groningen. The document contains summaries of the following articles: 1. Customer Value and Value Propositions -fundamentals- Jean-Pierr...
Rijksuniversiteit Groningen / Bedrijfskunde / International Business and Supply Chain MarketingHello everyone, In this extensive document (123 pages): - I have summarized all lecture slides in a clear and systematized way (Lectures 1-7) - I have summarized the most important things of what the lecturer has been talking about during the lectures (...
Summary of all the articles of the course IBSCM at the University of Groningen. Also, all lecture notes are included.
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