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This document contains an extensive and clear summary of the lecture notes and the chapters of Kardes mentioned in the course. It gives a good feeling of the learning materials and contains loads of examples to make it easy to understand. The summary got...
Vrije Universiteit Amsterdam / Marketing / Consumer BehaviorNotes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Busin...
Universiteit van Amsterdam / Business Administration / Consumer BehaviourBK1210 Economie 2021/2022 Complete samenvatting van de hoorcolleges (week 1 t/m week 9). Hoorcollege 1: Market analysis and producer behavior Hoorcollege 2: Consumer behavior and costs Hoorcollege 3: Perfect competition and monopoly Hoorcollege 4: Prici...
Erasmus Universiteit Rotterdam / Bedrijfskunde / Economie MicroeconomicsConcise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.
De Haagse Hogeschool / European Studies / Multicultural Consumer Behaviour Consumer Behavior door Schiffman & WisenblitSummaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
Rijksuniversiteit Groningen / Marketing / Consumer PsychologySamenvatting en Multiple Choice Questions voor de course Marketing for Premaster. Kortom, alles wat je nodig hebt om een 8+ te halen!
Tilburg University / Marketing Management / Marketing for Premaster Consumer Behavior Marketing door Wayne Hoyer Deborah J. MacinnisVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenA complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...
Universiteit van Amsterdam / Business Administration / Consumer behaviourSummary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior Consumer Behavior door Hoyer, MacInnis, PietersConsumer Behavior is een vak wat op de Hogeschool Rotterdam gegeven wordt. De gehele cursus is samengesteld door een docent en hierbij is er geen boek nodig.
Hogeschool Rotterdam / Entrepreneurship / Consumer BehaviorSamenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides
Universiteit van Amsterdam / Business Administration / Consumer BehaviorSummary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.
Tilburg University / Marketing Management / Premaster for Marketing Consumer Behavior door Hoyer, Macinnis, PietersMet deze samenvatting heb ik een 8,5 gehaald. Dit is toetsstof van het 1e jaar van de opleiding management toerisme.
NHTV Breda / Management toerisme / consumer behavior Consumentengedrag door Jeske Nederstigt, Theo PoieszSummary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)
Tilburg University / Marketing Management / Marketing Consumer Behavior door Hoyer, Macinnis, PietersSamenvatting compleet hfst 1 t/m 14. Summary Consumer Behavior chapter 1 -14
Tilburg University / Bedrijfseconomie / Marketing 2 Consumer Behavior door Hoyer et al.Samenvatting voor de tweede tussentoets van Marketing I, deze bestaat uit de hoofdstukken 13 t/m 18 van het handboek.
Tilburg University / Bedrijfseconomie / Marketing II Consumer Behavior Building Marketing Strategy door Hawkins Del I, Mothersbaugh David LThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior door Michael R. SolomonThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior door Michael R. SolomonThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / MarketingThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior door Michael R. SolomonUitgebreide samenvatting van Consumer Behavior, 9e druk van Leon G. Schiffman en Leslie Lazar Kanuk. ISBN: 9780131869608. Dit uittreksel van Consumer Behavior is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boek is...
Consumer Behavior door Leon G. Schiffman, Leslie Lazar Kanuk