FULL summary of all the compulsory literature + lectures of the course 'social media marketing' (CM2074 & CM2274) of the International Bachelor of Communication and Media (IBCoM).
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Notes of all the compulsory lectures of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer dr. Broussard in week 1-8: intro to SMM, social consumers, net...
Summary of all the compulsory literature (1-8) of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Literature consist of chapters 1-9 of the book: 'Social Media Marketing' by Tuten & Solomon (4th edi...