Tag: Principles of Marketing

Principles of marketing summary given by Paul Nchu Ngang in IBS1. I Had 16/20 on the exam. Good luck.

Karel de Grote Hogeschool / Business Management (International Business) / Marketing

This is a full summary of the course 'Principles of Marketing' in the first year of IBS. It is possible that the material has changed this year, so you better check my summary before starting to learn it. It includes: All theory seen in class ...

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing (IBS1)

Principles of Marketing, Chapter 20 Summary - Social responsibility and ethics

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing door Philip Kotler

Principles of Marketing, Chapter 3 Summary - Analyzing the marketing environment

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing door Philip Kotler

Principles of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles of Marketing, Chapter 1 Summary - Creating and capturing consumer value

Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing

Principles of Marketing

Principles Of Marketing compleet samengevat. Het betreft de 14e druk door G. Armstrong en P. Kotler. De samenvatting kan uitstekend ingezet worden als hulpmiddel tijdens uw opleiding op de hogeschool of universiteit.