Hieronder worden samenvattingen, aantekeningen en oefententamens weergegeven voor het vak Strategic Decision Making in Marketing aan de opleiding Strategic Innovation Management te Rijksuniversiteit Groningen.
Summary of the article 'Reasoning about competitive reactions: evidence from executives' by Montgomery, Chapman Moore & Urbany (2005) Course: Strategic Decision-Making in Marketing Note from the professor: focus on sections 1, 2, 3 and study 1. Therefore...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingSummary of the article 'Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?' by Banker, Mashruwala & Tripathy (2014) Course: Strategic Decision-Making in Marketing Note from the professor: 'focu...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploaden