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This document contains an extensive and clear summary of the lecture notes and the chapters of Kardes mentioned in the course. It gives a good feeling of the learning materials and contains loads of examples to make it easy to understand. The summary got...
Vrije Universiteit Amsterdam / Marketing / Consumer BehaviorThe best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organizatio...
Rijksuniversiteit Groningen / Marketing / Companies, Brands, and ConsumersThe best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization ...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of prof...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as wel...
Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS Creating Value with Data Analytics in MarketingThe best complete summary for Data Science Methods for MADS (EBM215A05), it includes: All Lectures and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from th...
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Document uploadenThe best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying....
Rijksuniversiteit Groningen / Marketing / Market Models Modeling MarketsThe best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability...
Rijksuniversiteit Groningen / Marketing / Statistical Learning in MarketingThe best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as...
Rijksuniversiteit Groningen / Marketing / Statistical Learning in MarketingThis is an individual assignment made in the customer management course at the university of groningen including customer life time value calculations and literature review.
Rijksuniversiteit Groningen / Marketing / Customer ManagementSummary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017)...
Rijksuniversiteit Groningen / Marketing / Customer ModelsSummary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...
Rijksuniversiteit Groningen / Marketing / Digital Marketing IntelligenceSummary for the course Market Models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al.: Chapter 1 until 6.3. I...
Rijksuniversiteit Groningen / Marketing / Market Models Modeling Markets door LeeflangSummary of the required articles of the course Data Science Methods for MADS of the University of Groningen (2021-2022). Included material is: - Chapter 11.4 Evaluation of Statistical Models from Blattberg (2008) - Kubler et al. (2017) Machine Learning and...
Rijksuniversiteit Groningen / Marketing / Data Science Methods for MADSThis is an extensive summary of the mandatory readings of the MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business. Titles of articles included in the summary: - Steenkamp & Sloot (2018) - Chp 2, 3, 6-...
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThis is an extensive summary of the lectures of the elective MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business.
Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel MarketingThe second part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 4, 5, 6 and 7, as well as chapters 8, 9, 10, 11, 12, 19.
Rijksuniversiteit Groningen / Marketing / International Marketing Principles of Marketing 17th Edition