Summary of the article 'Limits to international entry mode learning in SMEs' by Schwens, Zapkau, Brouthers & Hollender (2018) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Institutional, cultural and transaction cost influences on entry mode choice and performance' by Brouthers (2013) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenSummary of the article 'How to manage alliances strategically' by Hoang & Rothaermel (2016) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Alliance portfolio internationalization and firm performance' by Lavie & Miller (2008) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'From the editors: for the lack of a boilerplate: tips of writing up (and reviewing) qualitative research' by Pratt (2009) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'Institutional environment and the mechanisms of governance: the impact of intellectual property protection on the structure of inter-firm alliances' by Oxley (1998) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Governance structures in strategic alliances: transaction cost versus resource-based perspective' by Chen & Chen (2003) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances' by Galati (1995) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary containing all articles required for the course Research & Skills for MSc BA. This summary includes the following articles: 1.1. What theory is not Sutton & Staw 1995 2.1. From the editors: qualitative research and the Academy of Management Jo...
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & Skills for MSc BASummary of the article 'Using grounded theory as a method for rigorously reviewing literature' by Wolfswinkel, Furtmueller & Wilder (2013) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSummary of the article 'SWOT analysis: its time for a product recall' by Hill & Westbrook (1997) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Success factors in new ventures: a meta-analysis' by Song, Podoynitsyna, van der Bij & Halman (2008) Course: Research & Skills
Rijksuniversiteit Groningen / Strategic Innovation Management / Research & SkillsSlides and personal notes of all 7 lectures of International Strategic Management
Rijksuniversiteit Groningen / International Business / International Strategic ManagementSummary of the article 'Reasoning about competitive reactions: evidence from executives' by Montgomery, Chapman Moore & Urbany (2005) Course: Strategic Decision-Making in Marketing Note from the professor: focus on sections 1, 2, 3 and study 1. Therefore...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision Making in MarketingSummary of the article 'Emerging segmentation practices in the age of the social customer' by Canhoto, Clark & Fennemore (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'When to ally and when to acquire' by Dyer, Kale & Singh (2004) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic Alliances