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This summary includes all mandatory articles for the course Developing for Markets. The following articles are included: 1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature Crossan & Apaydin 2010 1.2. Th...
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Organizing for marketing excellence' by Moorman & Day (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Customer-oriented organizations: a framework for innovation' by Mukerjee (2013) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Networks for the commercialization of innovations: a review of how divergent network actors contribute' by Aarikka-Stenroos, Sandberg & Lehtimäki (2014) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Toward further understanding the market-sensing capability value creation relationship' by Bharadway & Dong (2014) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Innovations doomed to fail? Investigating strategies to overcome passive innovation resistance' by Heidenreich & Kraemer (2015) Course: Developing for Markets
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Document uploadenSummary of the article 'Eager sellers and stony buyers: understanding the psychology of new-product adoption' by Gourville (2006) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for Markets