Summary of the article 'Responsive and proactive market orientation and new-product success' by Narver, Slater & MacLachlan (2004)
Course: Developing for Markets
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Graduated the Bsc International Business in Groningen with an average of 8.2.
Currently following the Msc Strategic Innovation Management.
I sell separate summaries, but also bundles with a discount for the entire block or entire year.