Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.
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Document in winkelwagencompanies, brands, and consumers consumer psychology customer management customer models data engineering for mads data science methods for mads digital marketing intelligence international marketing market models marketing communication retail & omnichannel marketing statistical learning in marketing strategic marketing
its good, but not that good. It missed some important things like theories, references, and some figures as well.